Imagine the existence of two blogs. The first blog is a very remarkable one. Brilliant write-ups, engaging videos, and beautiful images, whereas, the second one, with no images whatsoever, and sloppy content still gets a lot of more traffic than the first one. However unlikely the situation is, it isn’t impossible. The only difference between the two blogs is the fact that the second one has language translation enabled, whereas, the first one doesn’t.
The issue here is, not all people searching for information, not all people who may stumble on the first blog prefer to read in english. A majority of them, sure. All of them, no.
Who thought that the addition of one single widget to the sidebar would affect the traffic, the bounce rate to be precise, that drastically. When the author publishing posts on the second blog can do it, why can’t we?
Well, this is what the owner of the second blog did. He headed over to this link and signed in with his Google Account. Then, he entered the URL of his blog, selected the original language of his blog, which, in his case was English. He then proceeded to the next step.
On the next step, which is the Plugin Settings tab, he selected the All Languages option, the Automatic Display Mode, and the Automatically display translation banner to users speaking languages other than the language of your page option. Although he didn’t select the Track translation traffic using Google Analytics option, you should, because it will ultimately help you and make you realize how useful this post is.
After clicking on Get Code, he copied and pasted that very code wherever he wanted to display the option. He chose the sidebar, and that’s what I would recommend you to do. It’s just convenient there.
Well, there you go. This is how you add a small little widget to your blog to decrease the bounce rate and give your content the blog it deserves.
There, however, might still be some questions in your mind. I’m going to pretend that I have the ability to read the mind of whoever is looking at these words and randomly pick a question. Here we go.
You – Why did he chose the Automatic Display mode? Is there any specific reason?
The Answer – Well, he chose the Automatic Display mode because it would appear only when a non-English speaking reader get to his site. That way, people who surf the web in English won’t see that widget. Hence, it’s win-win. The owner of the second blog did do something right.
Do you know of any other method to add language translation to a blog, or any other easier way to decrease the bounce rate? Please let us know through the comments.